Introduction
This branding proposal is based on a minimalist design, which aims to renew and modernize the current image of the corporate identity belonging to UNESCO.
The goal is to rejuvenate the appearance of the logo, the website, and overall all graphic material (both online and offline) of the organization, in order to be recognized as a fresh, current, and more approachable project, but without losing its essence or seriousness.
Brand values
The image of this organization has been falling behind in certain aspects of design over time, and on the other hand, a large part of the public (especially young people) is unaware of exactly what kind of work this group does.
One of the feelings that they want to convey is trust and closeness.
The assurance of knowing that UNESCO is with us, defending and supporting all people to make this planet a place of peace.
And the idea is to give the organization's aesthetics a facelift so that it is recognized as a project of our time, open to everyone, and transparent with the activities it will perform.
In the redesign of the logo (an imagotype in this case), they wanted to keep the idea of the Greek temple, but simplifying it even more and making only the letter "U" part of the temple structure, as if they were two columns.
They also thought that the concept of the temple, its steps and the pediment (which is at the same time like an arrow pointing upward), could be interpreted with the idea of "ascending", "evolving", "being better as a species".
The other part of the logo is formed by the rest of the initials, but with a different color than the "U".
2. Typography
The new font that has been chosen is called MADE GoodTime Grotesk. It is sans-serif and perfectly legible, both at a large size and at a small enough size.
The thickness of the letters in the new typography adds robustness and a feeling of greater security and confidence.
Colors
The colors used for this new image are white (which conveys transparency and brightness), blue (in a very soft and pleasant tone that adds dynamism), and dark gray for part of the initials, which makes them read clearly, along with their thickness.
On a black or dark tone background, the logo would appear as in the image on the right, with the "U" and the temple in blue and the rest of the text in white.
Variations
Below are other possibilities for displaying the logo, whether for online or offline materials.
